Security Magazine: 5 Ways to Leverage the Benefits of IP Video at Retail

April 28, 2016

This is a good article by Steve Morefield, outlining the benefits of IP Video for retail outlets.

Inventory loss through shoplifting or internal theft, unsuccessful in-store promotions, even long lines at the register – all of these are pain points for retailers and can seriously impact the bottom line.

As a key part of a loss prevention program, retailers have installed cameras to be the eyes in the store, acting as a deterrent through the very visible presence of the cameras mounted above registers, near doorways or in restricted areas. Of course, these cameras also present live and recorded images of potential situations that can be used to catch people in the act of committing a crime and serve as a forensic tool after the fact.

Because of the underlying concern about in-store shrinkage, retailers have made surveillance a priority through the adoption of basic video systems. Yet merchants are just now beginning to explore opportunities for video beyond security – something that can be achieved with the installation of IP camera technology.

According to a 2014 Centre for Retail Research survey on the use of CCTV video in U.K. retail settings, more than 60 percent of store operators who responded indicated they were planning to adopt network IP within the next three years, while one-third had already adopted it.

While addressing customer theft remained a major security challenge for retailers, respondents also cited preventing internal theft and better safety as reasons to improve their video systems. Additionally, those surveyed listed quality of image as an important reason for switching to network video.

But nearly half of the respondents also cited non-security applications, such as people counting and queue management for making the move to IP, noting these video-related tools could be used to improve sales and marketing.

It is apparent that IP video within retail stores can serve many purposes: So what are some of the ways in which retailers can best leverage network video?

Tracking and Apprehending In-Store Criminals

By deploying both in-camera intelligence and through the strategic positioning of highly functional IP cameras, in-store security can more easily identify and track a suspicious individual, such as suspected shoplifter, as the person moves throughout the store.

IP cameras have shown their ability to produce superior high-resolution images that increase the likelihood of producing a positive ID for a suspect. Improvements in technology related to latency have also stepped up camera response time, so personnel in the midst of an active surveillance situation can more easily follow someone’s movement and not lose sight of them as they travel among the views of different cameras in real time.

Not all in-store theft is generated by outside sources. Retailers are also using IP video to monitor employee actions, such as product going out the back door or never making it off the loading dock. Cameras positioned above registers provide a clear view of transactions, and the ability to zoom in and record images can offer evidence of a problem.

Internal theft is a major issue and one that IP video can help to address by linking cameras with point-of-sale (POS) data as well. By doing so, stores can view in real time or with recorded video suspicious behaviors such as no-sale rings on a register, or excessive returns in which cash is given to the customer.

Delivering Better Forensic Evidence

Not only are store’s seeking better quality images of suspects, but they also want to get that information as quickly as possible to share with police or to disperse systemwide so other stores within the chain can be aware of suspicious individuals. By deploying analytics within the camera or video management platform, store personnel can more easily pinpoint the important footage while bypassing hours of inconsequential video. Time and date stamps on the information can help make a better case against a suspect.

How is this achieved? It could be by sorting through the video using particular characteristics of the suspect – men wearing red shirts, or women pushing a stroller. Or the suspicious behavior could be identified by the entrance of a person into a restricted area as designed within the analytics, such as someone accessing the storage room or lingering outside an office door. Even simple motion search tools can be used to detect if someone is going the wrong way through an exit – this action can trigger the camera to record video and/or send an alert to security.




Security Info Watch: The Steps to IP Video Surveillance

October 19, 2015

A recent article on Security Info Watch shares the steps to converting customers from analog to IP video surveillance and asks: Whatever the security environment, IP’s capabilities, growing standardization and increasing affordability make adoption the only real choice —the question is, how to get your clients to make the transition.

analogPhoto Credit: Big Stock

Organizations that are still dependent on analog technology and not yet operating with versatile IP systems are increasingly handicapped in their day-to-day operations. For educational and government organizations, the ability to respond to emergencies and regulate access are hampered by low-resolution imaging and the limitations of decentralized control centers. For places of business, competitors using IP solutions are enjoying the advantages that high-definition clarity and cloud-based recording bring to loss prevention efforts, for example.

Whatever the security environment, IP’s capabilities, growing standardization and increasing affordability make adoption the only real choice —the question is, how to get your clients to make the transition.

“Simplicity” and “affordability” appear to be highly subjective terms. When it comes to replacing an obsolete multi-component system that is relied on for day-to-day functions, what is simple and affordable for a large business may not seem so painless to a smaller establishment. Thankfully, the nature of IP’s architecture allows for a measured transition, which, in the end will provide businesses and institutions with unprecedented flexibility for improving their integral security systems.

A measured transition breaks down the largest perceived barriers to obtaining an IP system. An integrator can help customers’ loss prevention or security teams facing limited budgets by laying the groundwork today for an eventual full IP conversion.

To read all of the steps

ControlByNet’s Community Giving Program Provides Video Surveillance in the Cloud to Peachtree Ridge High School

September 3, 2015

With school back in session, ControlByNet’s i-flashback CLOUD video surveillance solution is helping Peachtree Ridge High School keep an eye on its softball facilities as part of its Community Giving Program. ControlByNet’s i-flashback CLOUD video surveillance security solution enables schools to monitor multiple areas within the school or on the grounds with the most flexible CLOUD based video surveillance system on the market. ControlByNet donated a four camera surveillance solution to help document intruders and visitors to the property.

Peachtree Ridge High School, in a suburb of Atlanta, has a softball field located in an isolated area which has become an easy target for vandalism. Incidents include frequent graffiti, as well as joy riders driving through the field in vehicles such as four wheelers and golf carts resulting in expensive damage to the field. The area also includes a concession stand with expensive equipment and desirable snacks which tempts break-ins by hungry mischief makers.

“ControlByNet’s solution is a welcome addition to the ball fields where our kids play,” said Robby Fernandez, board member to the softball organization. “The ControlByNet surveillance solution allows us to know what is going on during games and after hours.”

The initial installation includes onsite solution with dual recording capabilities being utilized.  As wireless becomes available from the school the cameras will be recorded directly to the cloud with clear digital video that is accessible at any time from any mobile device.  In the meantime an onsite solution with dual recording capabilities is being utilized.

“We are committed to supporting the youth of our community and helping keep their facilities in top playing conditions and reduce vandalism,” said Ryan Strange, CEO of ControlByNet. “We are thankful for the opportunity to give back to our community by providing access to our solution,”

SS&I: Home Intruders Steal Security Camera, Still Recorded on Video

September 2, 2015

NASHVILLE, Tenn. — If your customers are on the fence about hosted video, this example might help you persuade your clients to invest in the technology.

The Nashville Police Department are searching for two intruders who burglarized a home while the resident was out of the country.

The duo thought they were being clever by stealing the surveillance cameras from inside the home, but unbeknownst to the young thieves, the footage taken by the devices was actually downloaded and preserved somewhere else, reports.

To read more

Video surveillance in 2015 – New Trends

February 5, 2015

Here are excerpts from a recent A&S article by Eifeh Strom regarding new trends in video surveillance for 2015.

The Market at a Glance

In 2014, video surveillance accounted for approximately 53% of the total market share (US$13.5 billion) in terms of global physical security product sales, according to Memoori Business Intelligence. Double-digit growth has been the norm in the video surveillance market over the last decade, and analysts at IHS forecast similar growth in the new year, predicting more than 10% growth in 2015. Furthermore, Marketsandmarkets has predicted that the global video surveillance market will reach roughly $42.1 billion at a CAGR of 17% for the period 2014 to 2020, with the IP system market expected to grow at a CAGR of 23.5% during the same period. Rising crime rates, an increase in terror attacks, and growing security concerns all are contributing to this growth.

Who Reigns Supreme? IP vs. Analog
The move to IP is no longer so much a trend as it is simple fact: New installations are going IP and many analog users are upgrading to network-based solutions. With that said, does that mean that IP has finally taken over analog in video surveillance? The answer is yes and no. In terms of revenue, IP sales have surpassed analog sales; however, in terms of quantity, analog shipments still outnumber those of IP. This is poised to change, with analysts believing that IP shipments will take over analog by the end of the decade. Evidence of this shift can be seen in markets like Latin America where the overall market — one that is heavily focused on analog — is now leaning toward IP equipment for the first time (by supplier revenue), according to a report by IHS.

To read more