Explore this infographic charting the rise of CCTV and of the use of HD surveillance systems
CCTV is much more – it’s a performance management and productivity tool too. Video cameras are a standard feature in any modern business security strategy, but many organisations fail to leverage the true value of their CCTV and remote monitoring solutions. Security cameras and remote monitoring solutions have a use that extends beyond security and theft prevention.
A challenging task
Larger organisations today are often geographically distributed across the country, with sites that are outside of major hubs and towns. Overseeing these remote locations to obtain an accurate view of performance as well as to monitor these sites for operational reasons can prove to be a challenging task. Managers are often required to travel to these destinations, which is time consuming and expensive, not to mention its effect on the carbon footprint of the company. Site visits also provide only limited visibility, as they can only account for the time when a manager was physically on site. CCTV solutions with remote monitoring capabilities can be used to solve these challenges, ensuring organisations can monitor multiple distributed sites without the need for a constant physical presence.
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While the market continues to meet some resistance from installers, recent reports continue to indicate that the tide is turning and that networked video solutions will surpass analog equipment in the near future.
Report: Network video product sales to surpass analog in 2014
Transition of enterprise users to network video, increasing price competition cited as factors
According to a new report from UK-based market research firm IMS Research, sales revenues from network video products are expected to surpass analog equipment in 2014. However, in terms of shipments, analog cameras are expected to continue to outsell network cameras.
The report, “The World Market for CCTV and Video Surveillance Equipment – 2011 Edition,” estimates that the world market for video surveillance equipment in 2010 achieved growth in excess of 10 percent from 2009. This growth was attributed largely to sales of network video equipment.
“Whilst the global analog video surveillance equipment market was relatively depressed in 2010, the network video surveillance market has continued grow almost three time as fast as the total market in 2010, over 30 percent,” IMS Research Senior Analyst and report author Gary Wong said in a statement. “If the Chinese analog video surveillance equipment market was removed from the equation, both the EMEA and the Americas analog markets contracted in 2010.”
In addition, the report cites two key factors for the anticipated decline of the analog market – the transition of enterprise users to network video solutions and increasing price competition in the mid-to-low tier of the analog market.
IMS says that the growth of network video surveillance continues to be bolstered by government stimulus-funded projects, as well as increasing market penetration by higher-value IP video products such as HD cameras.
Often small businesses are not educated on the comparisons between analog cameras and IP, or digital, cameras. That is one of the major barriers to moving towards IP cameras. Until consumers are educated, they will not force the old-model CCTV installers to convert to newer technology.
Here are a few of the top questions from inquiries regarding IP over analog:
What is this PoE that the cameras advertise?
- PoE is Power-over-Ethernet. In layman’s terms it simply means that the camera can be fully powered by a network cable and PoE network switch. To the consumer it equates to a single network cable running to the camera, with no extra requirements for cctv power supply boxes or special electrical needs.
Can I buy the least expensive IP cameras?
- Not advisable unless you’re just using for a nanny-cam or something simple. The cheapest cameras are priced there for a reason; poor user interface, firmware problems (auto-restarts, won’t keep time), bad warranties and most importantly they are usually very inefficient on the network…which translates to much higher usage on your Internet connection.
May I use some of the current analog cameras we already have in place?
- Yes, by using a simple device called a video encoder you can convert the analog cameras where they can be viewed as network (or IP) devices. This enables them to be accessed directly on the Internet by IP address or name, which also enables access to and from remote video surveillance software.
I simply compare the technologies with other media in which the customer is already familiar:
Analog technologies: VCR, 8-track, cassette tape, cctv cameras
Digital technologies: DVD, CD, MP3, IP cameras
Do you really want to stick with analog based on the other media in that category?
It makes it simple to begin to understand where technology is headed and why you would want to utilize IP cameras over an older technology.
The IP video surveillance market is booming with some reports predicting growth by more than 200 percent. This growth is due to declines in the CCTV market, as well as the expanding IP market. DVR’s will continue to be replaced by more intelligent network applications, as well as hosted surveillance solutions.
Some observation on what is fueling the growth:
Taking it to the Cloud
• Utilization of the cloud continues to break down geography to a point of no distinction.
• Top level authentication servers will handle communications throughout an organization. Servers will be ‘attached’ to
other locations creating a dynamic web of surveillance that knows no boundaries.
Declining costs and increase in IP technology
• Decreasing costs in IP cameras
• Continued market growth in IP cameras will enable hosted technology to increase the foothold in the general video
• Hosted solutions will play an important role with the lower end DVR systems. At the 2-6 camera level, the hosted
offering will be very competitive in price and likely contain additional features above the DVR.
More educated consumers
• More educated consumers regarding alternatives to CCTV such as software-based solutions with advanced features
becoming competitive, DVR will primarily be a lower-end solution in the 2-8 camera range.
However, there is still a learning gap with many installers who prefer to stick with analog systems versus making the jump to more advanced cloud-based solutions. As more installers embrace the IP technology we will continue to see growth and wide-spread adoption.
We welcome your comments and insights on the growing IP video surveillance market. Please feel free to comment on any of my insights on the industry now or on future blog posts.
For more insight into IP video security surveillance, read ControlByNet’s white paper, “Leveraging the Cloud for Video Surveillance Solutions”