Video surveillance technology is becoming more of a necessity for small business owners as they look to protect their premises and replace analog cameras with digital alternatives.
The shift away from aging cameras to better technology that will provide images that can be used in court has been going on for a few years along with the movement by the channel to get involved with the market.
As the cameras have become networked and physical security tied in with cyber protection moves the video surveillance market has become a serious proposition for the channel.
The channel is in a strong position because according to research from Axis Communications a local reseller is likely to be the first port of call for a customer.
The firm found that 75% of small business owners would turn to IT and security resellers as their preferred route to get hold of network cameras.
The timing is also in the channel’s favor because Axis is expecting activity in the market to increase significantly as customers try to improve their security.