Security Magazine: 5 Ways to Leverage the Benefits of IP Video at Retail

April 28, 2016

This is a good article by Steve Morefield, outlining the benefits of IP Video for retail outlets.

Inventory loss through shoplifting or internal theft, unsuccessful in-store promotions, even long lines at the register – all of these are pain points for retailers and can seriously impact the bottom line.

As a key part of a loss prevention program, retailers have installed cameras to be the eyes in the store, acting as a deterrent through the very visible presence of the cameras mounted above registers, near doorways or in restricted areas. Of course, these cameras also present live and recorded images of potential situations that can be used to catch people in the act of committing a crime and serve as a forensic tool after the fact.

Because of the underlying concern about in-store shrinkage, retailers have made surveillance a priority through the adoption of basic video systems. Yet merchants are just now beginning to explore opportunities for video beyond security – something that can be achieved with the installation of IP camera technology.

According to a 2014 Centre for Retail Research survey on the use of CCTV video in U.K. retail settings, more than 60 percent of store operators who responded indicated they were planning to adopt network IP within the next three years, while one-third had already adopted it.

While addressing customer theft remained a major security challenge for retailers, respondents also cited preventing internal theft and better safety as reasons to improve their video systems. Additionally, those surveyed listed quality of image as an important reason for switching to network video.

But nearly half of the respondents also cited non-security applications, such as people counting and queue management for making the move to IP, noting these video-related tools could be used to improve sales and marketing.

It is apparent that IP video within retail stores can serve many purposes: So what are some of the ways in which retailers can best leverage network video?

Tracking and Apprehending In-Store Criminals

By deploying both in-camera intelligence and through the strategic positioning of highly functional IP cameras, in-store security can more easily identify and track a suspicious individual, such as suspected shoplifter, as the person moves throughout the store.

IP cameras have shown their ability to produce superior high-resolution images that increase the likelihood of producing a positive ID for a suspect. Improvements in technology related to latency have also stepped up camera response time, so personnel in the midst of an active surveillance situation can more easily follow someone’s movement and not lose sight of them as they travel among the views of different cameras in real time.

Not all in-store theft is generated by outside sources. Retailers are also using IP video to monitor employee actions, such as product going out the back door or never making it off the loading dock. Cameras positioned above registers provide a clear view of transactions, and the ability to zoom in and record images can offer evidence of a problem.

Internal theft is a major issue and one that IP video can help to address by linking cameras with point-of-sale (POS) data as well. By doing so, stores can view in real time or with recorded video suspicious behaviors such as no-sale rings on a register, or excessive returns in which cash is given to the customer.

Delivering Better Forensic Evidence

Not only are store’s seeking better quality images of suspects, but they also want to get that information as quickly as possible to share with police or to disperse systemwide so other stores within the chain can be aware of suspicious individuals. By deploying analytics within the camera or video management platform, store personnel can more easily pinpoint the important footage while bypassing hours of inconsequential video. Time and date stamps on the information can help make a better case against a suspect.

How is this achieved? It could be by sorting through the video using particular characteristics of the suspect – men wearing red shirts, or women pushing a stroller. Or the suspicious behavior could be identified by the entrance of a person into a restricted area as designed within the analytics, such as someone accessing the storage room or lingering outside an office door. Even simple motion search tools can be used to detect if someone is going the wrong way through an exit – this action can trigger the camera to record video and/or send an alert to security.




Video Surveillance Market 2022 Growth Forecast at 16.56% CAGR Dominated by IP Video Surveillance System

March 25, 2016

A recent press release from RnR Market Research projects the commercial sector of global video surveillance market is expected to grow at the highest CAGR between 2016 and 2022, while geographically, APAC is forecast to hold the highest market share and grow at a high CAGR during forecast period. Here are a few key points from the release:

The major reason for the growth in video surveillance is due to the increasing rate of security threats, criminal activities, thefts, and others. The advancements in video surveillance applications such as cloud services, network cameras, big data analytics, and other technologies have increased the scope of the video surveillance market for wider application in different sectors.

An IP video surveillance system dominates the market since the price of high-image quality-based IP cameras prices reduce and use of IP cameras dominate analog cameras. Also, the implementation of video surveillance software with IP systems is easy and the portability of storage space for data storage increases its use in all sectors. These factors are likely to grow the video surveillance market for IP systems at a high CAGR.

To read the full release

Security Info Watch: The Steps to IP Video Surveillance

October 19, 2015

A recent article on Security Info Watch shares the steps to converting customers from analog to IP video surveillance and asks: Whatever the security environment, IP’s capabilities, growing standardization and increasing affordability make adoption the only real choice —the question is, how to get your clients to make the transition.

analogPhoto Credit: Big Stock

Organizations that are still dependent on analog technology and not yet operating with versatile IP systems are increasingly handicapped in their day-to-day operations. For educational and government organizations, the ability to respond to emergencies and regulate access are hampered by low-resolution imaging and the limitations of decentralized control centers. For places of business, competitors using IP solutions are enjoying the advantages that high-definition clarity and cloud-based recording bring to loss prevention efforts, for example.

Whatever the security environment, IP’s capabilities, growing standardization and increasing affordability make adoption the only real choice —the question is, how to get your clients to make the transition.

“Simplicity” and “affordability” appear to be highly subjective terms. When it comes to replacing an obsolete multi-component system that is relied on for day-to-day functions, what is simple and affordable for a large business may not seem so painless to a smaller establishment. Thankfully, the nature of IP’s architecture allows for a measured transition, which, in the end will provide businesses and institutions with unprecedented flexibility for improving their integral security systems.

A measured transition breaks down the largest perceived barriers to obtaining an IP system. An integrator can help customers’ loss prevention or security teams facing limited budgets by laying the groundwork today for an eventual full IP conversion.

To read all of the steps

ControlByNet Powers Safety and Security with Enhanced Functionality of i-flashback Cloud Video Surveillance Solution

March 5, 2015

Announced today, ControlByNet, a software development leader in cloud-based video surveillance solutions, releases version 6.4 of i-flashback which continues to enhance its CLOUD video surveillance solution to power safety and security with improved functionality and ease-of-use. Designed to meet the changing demands of the market, the solution now allows for easier access to recorded video on Axis camera SD cards, improved playback functionality and enriched mobile viewing. ControlByNet’s i-flashback CLOUD provides businesses with immediate storage on the cloud to help fight crime, as well as improve sales and operations.

“As a leader in the development of cloud-based video surveillance solutions, ControlByNet continues to focus on providing our customers with the best in true cloud-based video surveillance,” said Ryan Strange, CEO of ControlByNet. “Our goal is to allow our customers to be as proactive as possible to respond appropriately to any situation with real-time and accurate information.  Our ongoing product updates ensure that our software never becomes obsolete and are provided to our clients at no charge.”

i-flashback CLOUD – Safe, Secure and On the Cloud

  • Easier Access to Video and Additional Backup Storage
    • Clients now have the ability to view the SD memory card video on Axis cameras directly through the i-flashback web interface from any browser or mobile device. Clients no longer need to go directly to the camera to pull a list that is cumbersome to gather data. This update creates a convenient way to view footage as it lists the events on a timeline and provides a backup video storage option, as well as access for high availability requirements.
  • Enhanced Video Playback
    • The solution now provides improved playback functionality with the ability to play videos back in multiple speeds, from ¼ speed to 4x, including a fast continuous option to fast forward through all videos without any client interaction. This feature allows a client to quickly sort videos to find the desired event.
  • Natural HTML Mobile Viewing
    • By utilizing the native browser functions built into mobile devices, the application works directly without the need for secondary installed apps.  This allows simple access from any mobile device simple via the web browser of choice.

ControlByNet’s primary offering is hosted, or cloud-based, video surveillance for businesses including many large enterprises that utilize the multi-site, single-login i-flashback CLOUD PLUS video surveillance solution. While many of the users are in the Southeast, the flexibility and ease-of-use have allowed for the service to expand throughout the U.S. including recyclers, retailers, apartment complexes and HOA groups.

Video surveillance in 2015 – New Trends

February 5, 2015

Here are excerpts from a recent A&S article by Eifeh Strom regarding new trends in video surveillance for 2015.

The Market at a Glance

In 2014, video surveillance accounted for approximately 53% of the total market share (US$13.5 billion) in terms of global physical security product sales, according to Memoori Business Intelligence. Double-digit growth has been the norm in the video surveillance market over the last decade, and analysts at IHS forecast similar growth in the new year, predicting more than 10% growth in 2015. Furthermore, Marketsandmarkets has predicted that the global video surveillance market will reach roughly $42.1 billion at a CAGR of 17% for the period 2014 to 2020, with the IP system market expected to grow at a CAGR of 23.5% during the same period. Rising crime rates, an increase in terror attacks, and growing security concerns all are contributing to this growth.

Who Reigns Supreme? IP vs. Analog
The move to IP is no longer so much a trend as it is simple fact: New installations are going IP and many analog users are upgrading to network-based solutions. With that said, does that mean that IP has finally taken over analog in video surveillance? The answer is yes and no. In terms of revenue, IP sales have surpassed analog sales; however, in terms of quantity, analog shipments still outnumber those of IP. This is poised to change, with analysts believing that IP shipments will take over analog by the end of the decade. Evidence of this shift can be seen in markets like Latin America where the overall market — one that is heavily focused on analog — is now leaning toward IP equipment for the first time (by supplier revenue), according to a report by IHS.

To read more