Network video products to overtake analog in 2013

IMS Research forecasts sales of network video products to overtake analog in 2013

According to IMS Research, 2013 will be the tipping point for when sales of network video surveillance equipment overtake analog.

A recently published report by the market research firm, “IP Trends in Security – A Survey of Systems Integrators and Installers,” found that 80 percent of North American systems integrators and installers currently purchase some IP-based surveillance equipment from IT distributors. This is expected to increase to 90 percent over the next three years.

“The arrival of IP-technology has instead bought its own questions, and simultaneously changed the shape of the market place,” IMS wrote in a statement. “With the emergence of IP-based technology, IT distributors and IT integrators are now, increasingly, competing with traditional security distributors and security integrators.”

To read the rest of the article, visit Security Watch

To read entire report, visit IMS Research

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Cloud-based Video Security Provides Dealers and Integrators with New Business Opportunities

Ryan Strange, CEO of ControlByNet recently provided Security Magazine his insights on why now is the time for dealers and integrators to make the move to cloud-based video security solutions.

New Business Opportunities

Dealers and integrators can include flexible hosted solutions, recurring revenue and instant monitoring centers

• By Ryan Strange
• Mar 01, 2012

Security is more than just the protection of people, companies and their assets; it also is an integral part of a company’s reputation and success. In today’s tight economy, companies are looking for systems that save resources and decrease overall security and maintenance costs.

By making the move to the cloud, dealers and integrators can seize new business opportunities, including providing flexible hosting solutions, maximizing recurring revenue and entering the monitoring and guardstation market. The key feature in a true IP-based system is flexibility; anything else is a new model of the same old technology.”

Click here to check out the full article: http://security-today.com/articles/2012/03/01/new-business-opportunities.aspx

Don’t Count out Analog Video yet???

According to a recent industry article, integrators shouldn’t count out analog video yet. The article states “IP is without a doubt the new king of the jungle, but the old lion is still here, roaring just a bit less loudly.”

This is bad advice for integrators for many reasons. IPVM states that it is the “Worst Advice Ever” (http://ipvm.com/updates/1351) and we agree.

The article points to the following as some of the reasons dealers’ haven’t made the transition:

“And just as there are dealers who haven’t made the transition, there are end users who still prefer analog 1) because of the lack of PTZ latency, or 2) because small analog systems still are less expensive than their IP counterparts, or 3) because they already have the coaxial cable in place. “

We argue that by making the move to the cloud, integrators can seize new business opportunities including providing flexible hosting solutions, maximizing recurring revenue and entering the monitoring and guard-station market.

Solutions like ControlByNet’s I-flashback provide integrators with an easy to use, 100-percent browser-based application. Dealers can provide their customers with the full benefits of having their security ‘on the cloud’ including remote hosting, multiple location access (onsite, hosted or any combination) from a single web login and access on mobile devices.

We believe that now is the time for both large and small integrators to find the right IP solution for their customers. Yes, this requires continued education to integrators on the benefits of making the move to the cloud and providing them with the resources needed to succeed. We work with integrators small and large every day to make the move seamless. No longer do dealers or customers have to worry that a DVR is broken or missing and at the same time they can enjoy additional business opportunities including recurring revenue and new revenue streams like guard and monitoring stations.

ControlByNet Announces New $10 / Month White Label Hosted Video Surveillance Package for Integrators

A recent report by IMS Research states that the cloud-based video surveillance market could exceed $1 billion in 2012. However, the report states that despite its developments pricing is a major hindrance.

ControlByNet announced today its new white label package for integrators providing them ControlByNet’s hosted video solution starting at $10 per camera per month. The new pricing offers integrators the ability to immediately offer a cloud-based or hosted video surveillance option to small businesses and opportunity to greatly increase recurring revenue.

“Our new white label offering allows integrators to ease into cloud-based security and focus on the core of their business and not on infrastructure. With our hosted solution, i-flashback REMOTE, we worry about the uptime, servers, bandwidth and upgrades,” said Ryan Strange, CEO of ControlByNet. “In addition, the price per camera per month for basic recording is usually in the $25 – $35 range, so our new pricing provides a great opportunity for resellers and integrators to gain significant recurring revenue.”

Grabbing a Portion of the Untapped IP Video Surveillance Market

According to a recent CRN.com article, the video surveillance market is a $10 billion industry yet only 25 percent of the market uses IP-based technology.  The article goes on to say,  “The physical security market might just be the last industry to leave the analog age, but as more security directors and law enforcement personnel understand the true power of IP —much better image quality, functionality, scalability, and overall total cost of ownership—more companies are making the transition from analog to IP-based surveillance solutions. Industry experts predict that by 2014 up to 50 percent of the market will be IP-based. Now is therefore the time to add network video surveillance to your solutions repertoire and grab a share of this exploding market.”

ControlByNet  is seeing this firsthand with a vast majority of its inquiries coming from information technology companies not currently providing a security solution.

• Approximately  70% of inquiries regarding CBN’s solutions are coming from information technology companies versus security companies.
• Of those, 50% have never dealt with security at all but see it is a valuable added service to existing customers.
• Many of these new entrants into security believe they will be offering a service that, if they had not offered, the customer would likely not be looking elsewhere for video surveillance.

ControlByNet works closely with all of its clients to make the move to IP as easy and effective as possible.   CBN provides the following to help all of its clients with the move to cloud-based IP.

– Provide live demos as needed to help them understand the interaction of security with technology

– Provide a partner portal that helps them market and sell the solutions

– Provide a detailed knowledge-base to guide them through installations and configurations

– Have and IT support expert on call to assist with the nuances in merging IP-networks with security

 

You can read the full CRN.com article here:

http://www.crn.com/blogs-op-ed/channel-voices/231600879/how-to-integrate-video-surveillance-into-your-it-solutions.htm;jsessionid=SGLUyrDtxlN2VbxUlp749Q**.ecappj03