Explore this infographic charting the rise of CCTV and of the use of HD surveillance systems
According to a recent industry article, integrators shouldn’t count out analog video yet. The article states “IP is without a doubt the new king of the jungle, but the old lion is still here, roaring just a bit less loudly.”
This is bad advice for integrators for many reasons. IPVM states that it is the “Worst Advice Ever” (http://ipvm.com/updates/1351) and we agree.
The article points to the following as some of the reasons dealers’ haven’t made the transition:
“And just as there are dealers who haven’t made the transition, there are end users who still prefer analog 1) because of the lack of PTZ latency, or 2) because small analog systems still are less expensive than their IP counterparts, or 3) because they already have the coaxial cable in place. “
We argue that by making the move to the cloud, integrators can seize new business opportunities including providing flexible hosting solutions, maximizing recurring revenue and entering the monitoring and guard-station market.
Solutions like ControlByNet’s I-flashback provide integrators with an easy to use, 100-percent browser-based application. Dealers can provide their customers with the full benefits of having their security ‘on the cloud’ including remote hosting, multiple location access (onsite, hosted or any combination) from a single web login and access on mobile devices.
We believe that now is the time for both large and small integrators to find the right IP solution for their customers. Yes, this requires continued education to integrators on the benefits of making the move to the cloud and providing them with the resources needed to succeed. We work with integrators small and large every day to make the move seamless. No longer do dealers or customers have to worry that a DVR is broken or missing and at the same time they can enjoy additional business opportunities including recurring revenue and new revenue streams like guard and monitoring stations.
According to a recent CRN.com article, the video surveillance market is a $10 billion industry yet only 25 percent of the market uses IP-based technology. The article goes on to say, “The physical security market might just be the last industry to leave the analog age, but as more security directors and law enforcement personnel understand the true power of IP —much better image quality, functionality, scalability, and overall total cost of ownership—more companies are making the transition from analog to IP-based surveillance solutions. Industry experts predict that by 2014 up to 50 percent of the market will be IP-based. Now is therefore the time to add network video surveillance to your solutions repertoire and grab a share of this exploding market.”
ControlByNet is seeing this firsthand with a vast majority of its inquiries coming from information technology companies not currently providing a security solution.
- Approximately 70% of inquiries regarding CBN’s solutions are coming from information technology companies versus security companies.
- Of those, 50% have never dealt with security at all but see it is a valuable added service to existing customers.
- Many of these new entrants into security believe they will be offering a service that, if they had not offered, the customer would likely not be looking elsewhere for video surveillance.
ControlByNet works closely with all of its clients to make the move to IP as easy and effective as possible. CBN provides the following to help all of its clients with the move to cloud-based IP.
– Provide live demos as needed to help them understand the interaction of security with technology
– Provide a partner portal that helps them market and sell the solutions
– Provide a detailed knowledge-base to guide them through installations and configurations
– Have and IT support expert on call to assist with the nuances in merging IP-networks with security
You can read the full CRN.com article here:
While the market continues to meet some resistance from installers, recent reports continue to indicate that the tide is turning and that networked video solutions will surpass analog equipment in the near future.
Report: Network video product sales to surpass analog in 2014
Transition of enterprise users to network video, increasing price competition cited as factors
According to a new report from UK-based market research firm IMS Research, sales revenues from network video products are expected to surpass analog equipment in 2014. However, in terms of shipments, analog cameras are expected to continue to outsell network cameras.
The report, “The World Market for CCTV and Video Surveillance Equipment – 2011 Edition,” estimates that the world market for video surveillance equipment in 2010 achieved growth in excess of 10 percent from 2009. This growth was attributed largely to sales of network video equipment.
“Whilst the global analog video surveillance equipment market was relatively depressed in 2010, the network video surveillance market has continued grow almost three time as fast as the total market in 2010, over 30 percent,” IMS Research Senior Analyst and report author Gary Wong said in a statement. “If the Chinese analog video surveillance equipment market was removed from the equation, both the EMEA and the Americas analog markets contracted in 2010.”
In addition, the report cites two key factors for the anticipated decline of the analog market – the transition of enterprise users to network video solutions and increasing price competition in the mid-to-low tier of the analog market.
IMS says that the growth of network video surveillance continues to be bolstered by government stimulus-funded projects, as well as increasing market penetration by higher-value IP video products such as HD cameras.
ControlByNet exhibited at the ESX show last week in Charlotte. Overall more than 2,200 security integration and monitoring company attendees visited the show – a 16 percent increase over 2010.
The show went well, although even with the increase in attendees the foot traffic seemed a little light overall. However, there were still some high quality leads and it is always good to see some competitor products, as well as the new technology making its way in the industry.
A few things that stuck out from the event:
Hosted video providers are heavily targeting the 1-4 camera installations. Clearly it’s easier to penetrate small businesses with a hosted solution as the up-front cost is usually significantly lower. The software requirements (features, flexibility) do not have to be very advanced to satisfy the local flower shop or deli owner. ControlByNet was the only company showing a hosted solution for larger organizations…whether that’s a good or bad thing is yet to be seen!
Mobotix was making a big push with its cameras. Since Mobotix generally sells higher-end cameras, it was surprising to see such a presence in an area where cost matters a great deal.
There were a lot of small integrator companies. I expected some larger companies to visit and check out the latest technology, but most of the visitors were neighborhood cctv/alarm companies. Those groups make great resellers and are valuable customers, but I thought more national integrators would attend.
All in all we viewed it as a good show. The city of Charlotte is always a great place to go and the ESX folks did an excellent job.
You can check out the official ESX wrap-up report here: http://www.esxweb.com/files/esx11_wrap_up_report_web_version.pdf